Monday, September 24, 2007

Fall has more than one meaning

Every once in a while a crafts-person or artisan has the opportunity to do a show that is a real learning experience or at least a really good reminder of a lot of things that we forget and take for granted when we are working with certain show promoters and organizers that we have come to trust and we have the chance to work with someone new.

We forget to double-check whether or not the organizers are genuinely interested in helping the artist or just themselves. I know that realistically we are all in it to make a living, including the organizers when they are a commercial entity too.

When you, as an artisan, rent a booth, you have obligations to fulfill. You are expected to show up on time, have adequate wares for sale, treat the clientele with respect, have a nice looking presentation that should meet the standards set in the show guidelines which are in place to help the image of the show, help your own image and promote a good appearance to other crafters and the visitors to the venue.

As artisans, it is our expectation that the organizers are fulfilling their end of the deal by providing us with what they have detailed in the show promotional material that elicits the sale or rental of booth space to us. We expect that they will have reached out to the local art/craft community and promoted the event to local artisans, who should be able to book space. We expect that they will be familiar with local businesses that can be of assistance to the attending artisans, such as locations for the hardware store, stationary store, grocery store, good restaurants, nearest bank, etc. These are services that are sometimes needed at the last minute as it is inevitable that someone will forget something. We also expect this very important thing: ADVERTISING. We expect that they will have adequately promoted the show to the community and surrounding areas in which the show is being held.

I'm not saying that you should ask to see the contracts with the various media outlets that the promoter should be using, but it may be of benefit to directly ask them to tell you what kind of advertising they are doing, and where and how much of it they are doing. If you don't think it's enough then you likely shouldn't book the show.

I bring this up because we had the fortune to work with a new-to-us show organizer this past weekend. We have heard both good and bad things about them from other artisans in the past few years, which is not unusual, as not all shows work for everyone, but decided to give this particular event a shot as the marketing materials that were sent to us were terrific and sounded really positive about this 'established event'. Turns out the the fall fair in this community was indeed well established, but the show was not. It was a first year event and thankfully, for our egos, we were not the only seasoned craftspeople that attended. There were many others with as much, if not many more years of experience in the crafts industry. They were not amused at this turn of phraseology as well.

The lesson here is that if you have not attended the event yourself in the past, or have not heard of the event before, ASK questions, lots of questions. Do not depend on every promoter to be brutally honest in saying it a first year event in the promotional paperwork if they can find a way to word it otherwise.

I don't like picking on first year events, even the best shows had to have a first year, but a new show in the hands of less than aggressive promoters will almost always fall flat.

The fall, or autumn season, is not all that active for craft show in this region so when there is one, there are a lot of us that are willing to go. We know that fall is an in between time of year, tourism has slowed and the Christmas spirit isn't quite upon us yet. Sales can fall or drop off this time of year, so for those of us who are trying to keep business up and are working full time, we are willing to consider new opportunities to fill in the fall calendar.

There are obviously those of us who will fall for a good line when we hear one. Since there is a fool born every minute, there is a lot of us that will get got by someone at some point in time. It's not a good feeling to know that you have fallen for a good pitch that has little substance regardless of what it is that you fell for.

To get to the point for those of you who book shows is that you do need to know your promoter.

Ask you colleagues what they know about them, if they have any experience with them as they can tell about the quality of their jury system, the crafters that they attract and the leniency that they permit in regards to show booths. Some promoters say they jury and then permit obvious commercial resale enterprises, ask for pipe and drape and never enforce it so that you can't really tell where one booth stops and another begins.

Ask the promoter about the show, how long have they been running it, how many years has the event been operating as a volunteer board for a community event may have been organizing it for the past number of years, has the "door" or attendance been rising or falling and how many have attended the event, you want to ask if this is the maximum number ever or if it is last year's numbers. That is another line that we are sometimes given as show attendance might have peaked eight years ago and has been in steady decline ever since.

You want to ask about the scope, type and frequency of advertising. You want to know who they are targeting with their ads and how far afield they are advertising. If you paint fine art and the ads aren't running in places where the purchasers of your type of work might see them, then it likely isn't going to work for you.

You should know if they are familiar with the area, both in terms of demographics and supporting businesses that you will need to use, whether a restaurant or hotel or stationary store. They should also be able to tell you something as seemingly unimportant as whether or not this is a pay-week for the majority of the industries, businesses or institutions in the area. We all know that a show that is not on a pay-week can be a poorer show than one that is.

They are all things, that because this show provided ample social time for all the exhibitors, that we were all able to remind ourselves of once again.

And sometimes there is a promoter with a consistent reputation. As an artisan it is your job to find out what it is before you book.

You never want to be in the shoes of the gentleman who remarked, "I told my wife last year that that was the last show that we would ever do by these people, and stupidly we're here. This time I told her to just shoot me if I ever booked another one of theirs so that she could put me out of my misery sooner..."

Thankfully it's Monday,
Cynthia

Tuesday, September 18, 2007

Good news after taking a plunge

Like many folks, I like good news, especially when it is a good surprise too.

We received a call from a colleague in the Nova Scotia Designer Crafts Council and of the Metal Arts Guild on Sunday evening. My initial reaction to someone calling is often "what did I do now?" as compared to "what did I do right?" and I usually do not hesitate to ask.

It turns out that what we did right was submit a piece to an upcoming gallery exhibition called The New Cartography of Craft at the Mary E. Black Gallery in Halifax, opening on October 25th. The jury passed and accepted the piece to the show. She was calling to tell us the good news.

What we really did right overall was be adventurous enough to stretch just a little bit, make an unusual piece that isn't really the norm for us, and get off our butts and toss it in the ring and risk the possible rejection of the item as not being 'suitable' for the exhibition. It's wonderful that "A Connected Necklace" is good enough. (I'll be able to post pictures of it after the gallery opening so be patient)

There were several things required in the call for entry for this piece, excellence, a relevance to theme both in regards to the idea of New Cartography, and for the Neocraft conference that this exhibit runs in conjunction with, a deadline, an artists' statement, and a return envelope. Some if the bits were easy to do, some took a bit of effort, and actually putting the postage on the envelope to send it took the most effort. The work paid off. This also met another of our goals for this year: participating in more than one group exhibition opportunities.

There are lots of opportunities out there for all of us in the arts/fine crafts field. Some are handed to us when we are approached by a store owner who is genuinely interested in carrying our work, some come to us through our affiliations with various arts/crafts groups that we can join, and others are posted in the backs of magazines or on online forums. Sometimes we have to dig for the opportunities. Sometimes we have to dig within ourselves to find the inspiration and the nerve to move on the opportunity and that can be the hardest dig of all.

Other good news from the past week includes having an image of one of our pendants included on the Fredericton Arts Alliance Art Trek poster, coming up on the 13th & 14th of October; and our colleague from Sunday evening's call also told us that "it would be very worthwhile" (that's code for you may have won something but I can't tell you what) to come to the opening of the Metal Arts Guild annual exhibit and competition at the Art Gallery of Nova Scotia in Halifax on the 2nd of October.

As an artist/fine crafts person who is working to build a positive reputation and identity in metal and stone, I have to tell you that it involves a lot of risks. It would be very easy to sit at the benches and work away making things all day, every day and to never leave that space and face the 'real' world. The real world involves everyday issues of marketing and commerce, and inevitably that means some form of judgement, whether it is someone making a decision to purchase a piece of work, a gallery prospect deciding if the work is the "right fit" for their clientele, a juror deciding if your images of your work or your actual work itself is "good enough" for the show or exhibit... Every time we put ourselves or our work out there we are at risk of a judgement.

I have been finding that learning to live with and coming to love the risk makes the time that I spend making my jewelry far more valuable than it would be otherwise. It's one thing to make it, and to do it well, but it is so much more rewarding to know that I am not the only person enjoying it.

There is joy in sharing,

Cynthia

Wednesday, September 12, 2007

Wow - The Hip in Concert

As a post concert wrap-up, I have to tell that that was a fun evening. Like everything in Fredericton it started late 8:15 vs 8 and was opened by the Sadies a fun foursome in great suits with a funky heavy rock/country kind of twinge.

After a 15 minute break to clean up the stage at 9, The Tragically Hip took over and rocked the AUC. As always, Gord was front and center showing off.

The draft beer flowed freely at $5 a cup and sweet scent of aromatic and illegal herbs wafted through our seating section. David, who sports a haircut, that I refer to as a cop-cut, since he uses the same barber shop downtown that has been trimming Freddie's finest for decades, managed to scare the pot-smoking children in our section right out of the section. They lit-up and then took a look at him looking down his nose at them and promptly left the scene, only 10 minutes into The Hip's onstage act. Go-figure.... & I wonder where they hid.

The interesting thing about a group that has been recording and performing for 20 years is that they do span multiple generations. I started listening to them in university just after the release of their first recording. There were parents with their teenage children, parents without their children, moms & dads obviously expecting children in the near future, and the usual group of parent-less high school and university kids. The Hip play a good assortment of old and new songs and you can tell when people first 'discovered' The Hip in their lives by the songs they do and don't know the lyrics of. It was funny watching some of the younger folks not be able to identify the music and it was funny to look at us older folks and realize that because we did, we are older than we once were even if we don't like to admit it or even feel it most days.

And yes, I don't regret going a bit. I won't miss the ticket money later this month. I would have missed going much more.

The lesson of this is that we can't give up every pleasure or opportunity that presents itself even if it seems to be an illogical choice to take advantage of it. We may feel too old or too broke or too some other damned excuse to do it, but if we don't, what then?

Keep asking the "what then?" question when something seems illogical and see what happens. Ask about the regret if you decide in favor of the logical choice. If you will honestly feel no regret and you feel that passing up the opportunity is a sound choice then do it but otherwise, go with your heart and go dance on the edge.

We did last night and I wouldn't trade that for anything now.

Cheers,
Cynthia

Tuesday, September 11, 2007

I'm a Whiner

I'm back to whine some more about my pathetic life.

Just reading that sentence makes my adult self laugh. My reality hits me square between the eyes that it is of my own making and the good and the bad have been invited into by me.

Also, the concept of our inner egos is again confirmed. That we each have a responsible adult ego, a nurturing inner parent ego and the inner child ego, and the child is whining bad today.

And yes, we are responsible for our situations - 100%!

What brings on this slight bemusement is the fact that months ago we knew that The Tragically Hip, one of my favorite bands, will be playing a concert just minutes away from home tonight. And months ago the tickets went on sale and months ago we put off buying tickets and months ago we made some decisions about the business that would substantially change the cash flow situation for the summer. And through the past few months we have maintained a positive outlook that things will get better, they have, but here we are now with no tickets, no way to really justify buying two of the few remaining tickets at the box office either. And remember that I said "better" and not "great".

I mean I could justify it in a 'we deserve this' type of move, but I can't come up with a real reason why we really deserve it.

The problem with responsibility and logic is that they can override the emotional appeal for FUN and it's my fun-loving child self that is whining at my responsible adult self. The usual litany of "it's not fair" and "it's all ..... fault", even though I can not come up with anyone to blame for this, has started in my head and I don't like it. My nurturing adult self now has the job of soothing the inner whiner.

As an aspiring artist (doesn't that sound important) my inner child gets to play a lot. It is who draws the designs and puts colours together and is always trying new things at the bench. My adult self gets shelved for a few productive hours until it is time to do paperwork and dole out rewards for good behavior. It's just that those rewards had better be cheap and $48.00/seat tickets aren't it this month, not with business cards and graphics for the booth on order and hotel fees for the show coming up on the 21st.

Now try explaining that to a disappointed child who has been hoping since April that just maybe, this time, they can go see their favorite band.

Now imagine trying to take this same child and trying to get it to co-operate and go colour in it's colouring book.

Now you know who an artist is when they are not happy with what is going on around them.

And since the child is already whining, I might just as well deal with it and let it whine and go do some responsible mundane adult stuff until it calms down.

In the hopes that you are better at soothing your inner child than I am, have a great day,
Cynthia

The creative adult is the child who has survived. - Ursula K. LeGuin

P.S. Husbands are a funny thing. They call and ask your advice and then still go and do the total opposite. He bought the tickets today.

Thursday, September 6, 2007

Crap Happens

I have a short fuse when it comes to personal failure - I mean my personal failures for whatever reason - I have no problem when other people fail, I am understanding and forgiving, often quipping that 'crap happens' and letting them off the hook for any subsequent problems. Not so for myself. I still expect perfection.

Today's little failure has to do with the digital camera that I have used successfully for well over a year. It came with a 128mb card and we bought a 1gb card for it this summer. It works well on the 1gb card, but the USB card reader that came with it doesn't. I finally figured out why a few minutes ago, it only reads up to 512 "DOH!". I mean really, if the camera works well with the card, why wouldn't the reader? It's a fairly normal assumption I figure, except that on page 106 in a 119 page manual, there it is in small print...

We do have a laptop that will accommodate the 1gb card but that means that the laptop has to be here and not at the office with David to make this $50.00 piece of technology useful. And since patience is not one of my stronger points, I throw little fits like I did this morning. I tried the reader in both desktops, found a mini-USB cable and discovered that not all mini-USB cables are the same.... threw a fit.

I discovered, once again, that when something that is supposed to be simple becomes complicated for no apparent reason that I can't stand it. I have no patience with it or myself for not being able to figure why this seemingly simple thing has become so difficult so I go off on an "ain't I stupid crying jag" that would be downright embarrassing if anyone were ever to see it. I am also pretty certain that I am not the only person in the world who 'over-reacts' to small failures though.

The thought is this, why do we make such a huge deal out it? Why do we carry-on as though a solution to the issue is near impossible and that it is near fatal to our daily existence? Why do we allow these little failures to overshadow so many of our other daily successes?

I did succeed in taking the required photographs in a timely manner. The photographs look good for having been quick point & shoot. The only real failure here was in not finding the small print on page 106 of 119 pages as this 'problem' has only occurred once before and we never bothered to investigate the why.

This failure has derailed most of my morning, either in trying to find a solution, trying two desktop machines and hunting for cables and failing that, reading the book.... (now I know that you are giggling over that and that is OK, I'm starting to giggle about it too).

The point is that most of us seem to react far more to our failures than to any of our successes. We discount all the times that we have done well at something and dwell in the moments where we didn't achieve what we wanted. We forget that just being to get up and go to work can be considered a success, that getting there safely is another, that getting through the meeting with the boss without referring to them as a PHB (Re: Scott Adams' Dilbert) to their face is another, that taking time with the kids is another, that being able to put food on the supper table is another, that... you get the picture.

We need to remember that all of the good little things that happen are our successes and part of our story. We are not comprised solely of failures and we should all be glad of it. We are so much more.

So now that I am over my fit, and have read page 106 of the instruction book, I can understand why we would not be able to figure this out intuitively. I am glad that the pictures look good on the camera's LCD screen and I know that sometime tonight after 8PM we will have time to get them off the camera and that the email that needs the pics will get sent. I know that the friend, for whom I am doing this favor of taking pics and sending an email for them will understand. I know that I have also just forgiven myself for this failure and will be trying to remember that it is not what defines me.

Now I'm off to count my successes for the day,
Cynthia